Enterprise Non-Operating Rights are a new class of tradable assets that let businesses unlock and transfer value from rights they are not actively operating.

Partnership

EdenMountain and Bank al Etihad Sign a Strategic MoU to Support Jordanian Business Growth

Q: What is EdenMountain?

EdenMountain is the world’s first marketplace for Enterprise Non-Operating Rights (ENORs®), connecting brands that issue rights with buyers and investors.

Q: How do ENORs® benefit businesses?

ENORs® let businesses unlock and monetise the value of rights they are not actively operating, turning them into tradable assets that can attract capital and new investors.

Q: What is the purpose of this partnership?

To strengthen Jordan’s entrepreneurial ecosystem by enabling secure, transparent, and efficient ENOR® transactions for local businesses and investors.

Q: How will Jordanian businesses benefit?

They gain a new way to unlock capital from non-operating rights and expand into regional and international markets.

Q: How can investors benefit from this partnership?

Investors gain access to a curated pipeline of promising consumer brands and high-potential growth opportunities.

Q: Does this partnership involve financing?

No. This partnership does not involve financing.

Q: Why is this significant for Jordan’s business ecosystem?

It introduces infrastructure for a new asset class, supporting entrepreneurship and cross-border commerce in the region.

Q: What makes this partnership unique?

It combines Bank al Etihad’s commitment to the Jordanian economy with EdenMountain’s leadership in issuing and trading ENORs®.

June 13, 2026 Amman, Jordan

EdenMountain, the world's first ENOR® marketplace, has signed a Memorandum of Understanding (MoU) with Bank al Etihad, one of Jordan's most respected financial institutions and a long-standing supporter of entrepreneurship, to collaborate on facilitating secure, transparent, and efficient ENOR® transactions in Jordan and the wider region.

This partnership marks a major step toward building a robust infrastructure for non-operating rights, empowering businesses and investors with a new asset class.

EdenMountain and Bank al Etihad Sign a Strategic MoU to Support Jordanian Business Growth

News

EdenMountain, the world's first marketplace for Enterprise Non-Operating Rights (ENORs®), has signed a MoU with Bank al Etihad to establish a strategic partnership, creating new growth opportunities for Jordanian businesses and investors.

Through this partnership, both organizations will help local brands unlock value from their non-operating rights, access new sources of capital, and expand into regional and international markets.

The collaboration also gives investors access to a curated pipeline of promising consumer brands with strong growth potential. By combining EdenMountain's ENORs® model with Bank al Etihad's commitment to empowering the Jordanian economy, the partnership aims to support entrepreneurship, cross-border growth, and sustainable economic value creation.