EdenMountain, the world's first marketplace for Enterprise Non-Operating Rights (ENORs®), has signed a MoU with Bank al Etihad to establish a strategic partnership, creating new growth opportunities for Jordanian businesses and investors.
Through this partnership, both organizations will help local brands unlock value from their non-operating rights, access new sources of capital, and expand into regional and international markets.
The collaboration also gives investors access to a curated pipeline of promising consumer brands with strong growth potential. By combining EdenMountain's ENORs® model with Bank al Etihad's commitment to empowering the Jordanian economy, the partnership aims to support entrepreneurship, cross-border growth, and sustainable economic value creation.
