ENORs® are a new class of tradable assets that let businesses unlock and transfer value from rights they are not actively operating.

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EdenMountain and Snoonu Sign a Strategic Partnership

Q: What is EdenMountain?

EdenMountain is the world's first marketplace for ENORs®, connecting brands that issue rights with buyers and investors.

Q: How do ENORs® benefit businesses?

ENORs® let businesses unlock and monetise the value of rights they are not actively operating, turning them into tradable assets that can attract capital and new investors.

Q: What is the purpose of this partnership?

To enable the brands, restaurants, and cafés within Snoonu's merchant network to benefit from ENORs® — unlocking value from their non-operating rights and supporting their growth across Qatar and beyond.

Q: How will the brands, restaurants, and cafés in Snoonu's network benefit?

They gain a new way to unlock capital from their non-operating rights, access new sources of funding, and expand into regional and international markets.

Q: How can investors benefit from this partnership?

Investors gain access to a curated pipeline of promising consumer brands from Snoonu's merchant network, with strong growth potential.

Q: Does this partnership involve financing?

No. This partnership does not involve financing.

Q: Why is this significant for Qatar's business ecosystem?

It introduces infrastructure for a new asset class, supporting entrepreneurship and cross-border commerce across Qatar and the wider region.

Q: What makes this partnership unique?

It combines Snoonu's merchant network with EdenMountain's leadership in issuing and trading ENORs®, bringing a new asset class directly to Qatar's consumer brands.

July 9, 2026 Doha, Qatar

EdenMountain, the world's first ENOR® marketplace, has entered a strategic partnership with Snoonu, one of Qatar's leading on-demand delivery and super-app platforms, to enable the brands, restaurants, and cafés within Snoonu's merchant network to benefit from an innovative new asset class: ENORs®.

The partnership marks a step toward expanding business opportunities, fostering sustainable growth, and supporting these companies as they expand within Qatar and beyond.

EdenMountain and Snoonu Sign a Strategic Partnership

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The two organizations will collaborate on enabling secure, transparent, and efficient ENOR® transactions across Qatar and the wider region. Through this partnership, EdenMountain's ENOR® model will help the restaurants, cafés, and brands partnered with Snoonu unlock value from their non-operating rights, access new sources of capital, and expand into regional and international markets.

The collaboration also gives investors access to a curated pipeline of promising consumer brands with strong growth potential.